Project Spotlight: Raytheon Technologies Rebrand

Lauretano Sign Group has been chosen as the signage provider for the newly branded Raytheon Technologies (a merger of United Technologies and Raytheon). Raytheon Technologies is one of the largest aerospace and defense manufacturers in the World and the rebranding program includes high security facilities spanning 39 countries as well as 34 states in the United States. Currently completing Phase 2 of the program, Lauretano has been an undisputed leader in Worldwide branding for decades utilizing a vast and unrivaled network of factories, technicians and installers to execute the programs on schedule and within budget. Our ability to get “boots on the ground “ wherever our clients need us has been our hallmark to successful branding programs for a variety of major corporations.


Project Spotlight: Virtus Investment Partners

In 2019, Virtus Investment Partners took over the top two floors of the iconic Gold Building located at 1 Financial Plaza in Hartford, CT. Lauretano Sign Group was contracted to design, manufacture and install new signs for the building given our long-standing record of being the most experienced sign vendor for Hartford’s high-rise signage.  

This was a challenging project given the fact that the client requested the signs to be installed on the East and West elevations of the building mounted to a helipad built by United Technologies in 1975.  UTC occupied most of the building as their headquarters until 2015. To make matters even more challenging, the window washing rig is parked under the helipad.  To enable the rig to be deployed, a 30’ section of the sign had to incorporate a mechanism for a garage door style swinging structure.  The swinging structure had to be designed using custom made electric screw drives that open and close at the press of a button and lock in place both in the open and closed positions.  All at 300’ above the ground! 

Ten months from when the new Virtus logo, accompanying the company’s move, was unveiled to the last day of install and with many challenges along the way, Lauretano Sign Group is proud to once again contribute to Hartford’s beautiful cityscape. 

All videos and photos provided by Virtus

Project Spotlight: Collins Aerospace Rebranding

Lauretano Sign Group has been engaged by Collins Aerospace to support the company’s office signage rebranding. Collins Aerospace Systems was recently formed when United Technologies Corporation acquired Rockwell Collins and combined it with UTC Aerospace Systems.

The scope includes work at more than 75 Collins Aerospace sites across North America, Europe and Asia. Lauretano also helped the company design the exterior and interior signage for the new organization as part of the rebranding efforts.

Lauretano specializes in national and world wide rebranding programs and will manufacture the Collins Aerospace signage at its main campus in Connecticut, as well as at its partner facilities in Shenzhen, China; Riga, Latvia; and Juarez, Mexico. Lauretano also supported the worldwide rebranding for UTC Aerospace Systems in 2012 after United Technologies acquired Goodrich Corporation and combined it with Hamilton Sundstrand. The signage contractor has worked with United Technologies on multiple signage projects for more than 40 years.
Yaron Lew, COO of Lauretano Sign Group, says “Lauretano Sign Group is uniquely positioned to provide signage solutions worldwide. Together with our manufacturing partners and a network of worldwide installers we are poised to face the many challenges that a program of this magnitude brings. It is an honor for us to have been selected for this effort.”

Michael Lauretano Jr., CEO of Lauretano Sign Group, says “We are proud to have been chosen to once again work with UTC on another important rebranding program. Our worldwide capabilities and strategic manufacturing facilities allow us to have ‘boots on the ground’ wherever our corporate clients are based throughout the world.”

For completion photos from locations World-wide, be sure to check out our Facebook page via the link below.


Project Spotlight: New Hilton Hotels in Teaneck, NJ

Lauretano Sign Group was the sign vendor selected to furnish signage for new Hilton hotels in Teaneck, NJ. Slated to open later this summer, this project combines two Hilton brands - Homewood Suites and Hampton Inn & Suites under one roof. More information about this project below. Source:


TEANECK — Workers are busy laying down carpet, painting walls and installing furniture in a 350-room hotel set to open in early August in the Glenpointe Complex.

The 14-story building includes three levels of parking and houses two hotel brands catering to different types of travelers. Homewood Suites, an extended-stay hotel designed for people staying five or more nights, will offer 160 rooms. Another 190 rooms are available in the Hampton Inn and Suites on the other side of the building.

“The carpeting needs to be put down, we need to patch some holes and just make that final turn, but we’re in the home stretch,” said Ryan Sanzari, chief operating officer of Alfred Sanzari Enterprises, the property’s developer. “These last few weeks are going to be all hands on deck as we do whatever we have to do to get the job done.”

Guests will enter the hotel from East Oakdene Avenue and check in at a central front desk before heading to their rooms on either side of the hotel.

By offering two brands in one building, the hotel can share employees and resources, said Kim Gagnon, general manager of the Hampton Inn & Suites and Homewood Suites.

“What’s nice is we’re attracting two different travelers looking for different things under the same roof,” she said. “The workout room and the pool are shared, but we are catering to two different demographics.”

Each Homewood Suites room has a kitchen with a stovetop, full-size refrigerator, dishware and pots and pans for extended-stay guests who want to cook. An outside patio with grills will be available for cookouts. Forty of the Hampton Inn rooms are suites with a separate living area from the bedroom sink, mini-refrigerator and microwave.

Each brand will offer free breakfast. Homewood Suites will also have an evening social hour with complimentary food Monday through Thursday. A bar on the Homewood Suites side of the building will be accessible to all guests.

The floor-to-ceiling windows of the glass façade building are insulated to block the highway noise coming off Routes 80 and 95 nearby. Many of the rooms offer views of the New York City skyline.

Hallways and guest rooms are decorated in neutral grays, creams and navy accents.

On each floor, a hallway door and a subtle difference in the carpet’s pattern will let guests know they’ve walked to the other side.

Sanzari originally aimed to build an office tower at the site, but those plans were scrapped four years ago because of a declining market for such space in the area. Both hotels are Hilton chains and will be operated by White Lodging, an Indiana-based company that also runs the Marriott.

The development will yield an estimated $1.5 million in taxes to the township, split between property taxes and hotel occupancy tax revenue, Sanzari said.

Rooms at the Homewood Suites will cost between $109 and $199 a night depending on the date and type of room. The Hampton Inn and Suites will run about $20 less, Gagnon said.

The hotel is taking reservations for October and will begin booking earlier dates as construction nears completion.

Despite their location less than one-tenth of a mile from the 350-room Marriott at the Glenpointe, Sanzari said he believes there will be a demand for rooms in the new hotels.

The new hotel will be able to handle overflow guests in town for corporate events and weddings at the Marriott. A bus stop just outside the hotel doors can take vacationers and business workers directly into New York City.

“As the gateway to the Glenpointe Complex and the township of Teaneck, this needed to be something special,” Sanzari said. “We knew we needed to design this building knowing we can look back 50 years from now and still be proud of what we built.”

Interim Pulse Memorial, Orlando

This week, the temporary memorial of the Pulse Night Club shooting opened to the public. All of us at Lauretano are very proud to be one of the donors/companies involved in this project.

Go visit the memorial, support each other and your community!